1. How can researchers protect the integrity of the marketing information they collect?

2. Which of the following statements is an example of a measure of central tendency:

. The EFG Company verifies that its customers would like to receive promotional information digitally. This is an example of

4. Daily tasks that affect your appearance, such as dental care, showering, and applying deodorant, are an important aspect of your

5. Businesses usually maintain customer sales records that contain information about the

6. If you do not keep up with the balance of your checking account, you might

7. What best describes the goal of amplified word-of-mouth promotion?

8. What do most businesses negotiate when placing an order with a supplier?

9. The Walt Disney Company promoted Pocahontas by giving away free vacations to Walt Disney World through sign-ups in Target stores. This is an example of what kind of promotional tool?

10. To assist and support another channel member's sales promotion in a particular area, a producer might work with the channel member to

11. Marketers use data to determine pricing strategies such as

12. The main tools used in synectics, a creative-thinking technique, are

13. Which of the following is a benefit of whole life insurance:

14. In relation to product grades and standards, why is international standardization needed?

15. A large car manufacturer purchases materials that it will use to create parts for vehicles. The car manufacturer is a(n)

16. Which of the following best explains the relationship of intrinsic and extrinsic motivation in most developed countries:

17. Which of the following activities typically occurs during new employee orientation:

18. A characteristic of the growth stage of a product's life cycle is

19. Effective budgets should always be

20. Marissa's new business venture failed because she did not want to work the long hours required to get the business up and running. Marissa lacked

21. A national fast-food chain test markets its new sandwich in a few cities to gather data about its sales potential. Which type of marketing research is this?

22. During a manager's meeting, Jon says, "In relation to Marilee's previous remark, our department has a similar problem. Perhaps we should form an internal committee to address these issues." In this situation, Jon is contributing to a group discussion by

23. Which of the following is an example of prejudice:

24. When Trisha's marketing plan doesn't succeed, she does not give up or get upset. Trisha is demonstrating

25. One of the roles of ethics in information management involves an individual's right to

26. When assessing risks associated with an upcoming event, sports/event organizations should acquire input from all levels of management and

27. The corrective action that the government might require an advertiser to take if the advertiser does not advise consumers about important facts about a product is called affirmative

28. Channel members of a supply chain should be familiar with antitrust laws so they do not engage in activities that

29. A business that writes letters to customers to confirm their orders or requests should make sure that the letters contain

30. To reduce the risk of bribery in selling situations, it is a good idea for businesses to develop

31. Which of the following typically addresses conflicts of interest, harassment, discrimination, and confidentiality:

32. Which of the following would be most appropriate for mass marketing:

33. What is the most important economic resource?

34. Bread for a family would best be classified as a(n) __________ product.

35. How does selling help create possession utility?

36. An employee notifying a government agency that their business is violating health and safety regulations is an example of

37. Coca-Cola's "Always the real thing" campaign is an example of what type of promotion?

38. Brea, Robert, and Lincoln are college friends who want to start a business. Brea has creative ability, Robert's expertise is selling, and Lincoln's expertise is management. However, each has limited capital. Their ideal type of business ownership is a

39. Which of the following is an example of a persuasive message that businesses write:

40. Facts about demographic shifts, the competition, and product demand gathered to solve a business's problem are examples of

41. Which of the following is an example of corporate social responsibility:

42. Which of the following is an example of how building a clientele benefits the business:

43. Which of the following actions would demonstrate initiative on the part of an employee who has no customers at the moment:

44. Companies A, B, and C meet secretly and agree to coordinate their prices. This is an example of

45. During one scene of a popular TV show, an actor pours a box of brand-name cereal into a bowl and begins to eat it. What does this exemplify?

46. Which of the following is an example of a business behaving ethically in an effort to protect consumers:

47. Because product quality and price can easily be matched, customer service becomes a key component in business

48. An indisputable or accepted fact is a(n)

49. Which of the following is an example of product bundling:

50. An arrangement that allows customers to purchase and use goods or services and pay for them at a future time is referred to as a __________ sale.